Customer experience as a key USP

Woman using smartphone, experiencing good customer service, klantervaring als belangrijkste USP

Functional & financial aspects no longer make the difference. But what does? How can customer experience be regarded as a key USP in a B2E(veryone) environment?

5 trends in Customer Experience

Two businesswomen using a cellphone checking out the trends in customer experience

How have customer expectations changed? And how can companies respond to these changes and improve their tools and services?