In the fast-paced world of e-commerce, attracting potential customers to your online shop is only half the battle. To ensure that their journey from visitor to customer is seamless, businesses need to focus on delivering an excellent customer experience. Unfortunately, many e-commerce businesses lose potential buyers due to several factors. In this article, we discuss 5 reasons why customers drop out of e-commerce and how you can avoid this as an organisation.
Lengthy check-out process
One of the main reasons why customers abandon their online shopping basket is a complicated and time-consuming check-out process. Customers want simplicity and convenience and a long check-out process can put them off. High-value products or complex orders may require more information or additional steps to be completed by the customer. In this case, proactive customer support or chat can be used to support customers. Good customer service is crucial at this stage of the purchase process to retain customers and get them to place their order.
Unexpected shipping costs
Hidden or unexpectedly high shipping costs can be a deal-breaker for many shoppers. Transparency about shipping costs is crucial. Offering free shipping, if possible, can be a key selling point. If that is not possible, it is crucial to inform your customers in advance about the possible shipping costs.
A slow or malfunctioning website can be incredibly frustrating for customers. Loading delays, hiccups or crashes can lead to shopping cart abandonment. Maintaining an efficient and reliable e-commerce platform is critical.
Lack of trust and security
E-commerce customers are increasingly concerned about the security of their personal and payment details. A lack of trust in your website’s security features can cause customers to drop out. Clearly communicate your commitment to data security and make sure your website is equipped with the latest security measures. In addition, the ability to call customer service or chat with customer professionals gives potential buyers confidence that you are reachable. Clearly affixing these contact methods on the e-platform is a boost.
Inadequate customer service
Customers who encounter problems or have queries expect efficient and helpful customer service. A lack of accessible, responsive and knowledgeable customer support can scare away potential customers and is thus another reason why customers drop out of e-commerce. Offering different support channels, such as telephony, live chat or e-mail and properly training support staff is vital.
In short, understanding why customers drop out of e-commerce is crucial for e-commerce companies. By addressing these issues and prioritising excellent customer service and establishing high-performance technology, businesses can increase their chances of retaining potential customers and building a loyal customer base. Remember, a satisfied customer is likely to become a loyal customer.
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